Four ways to use social media to promote a health fair in your community

Health fairs can be a hit or a miss. They are often marketed as offering innovative solutions to various health concerns but usually need to catch up when delivering. Marketing health fairs can be a bigger problem if you’re unaware of what tools and strategies to implement.

Here is a list of four things you can incorporate into your health fair marketing plan to help you get the attention and footfall you desire.

Promote with social media

Social media platforms can quickly spread your message to an audience much more significant than you could physically reach. With the right tools and strategies, you can get people excited about attending your event by mixing multichannel social media marketing and implementing various promotional formats.

Due to its nature, Facebook may be your best bet when promoting a health fair in your community. Unlike many other platforms, like Instagram and TikTok, Facebook can be watered down to find the audience you wish to attract for your fair.

Focus on creating visually appealing content to get your target audience hooked and interested in inquiring more about the fair. Highlight the event’s important elements and essential aspects and what incentive it can provide to the attendees, and advertise it appealingly.

Use Facebook groups to promote your event. Join local event groups and groups regarding health concerns to share news about the fair. Then, request your fair volunteers and community members to share the content on their profiles for maximum reach and visibility.

Promote via vendors

Besides conventional marketing methods, you can use vendors to promote your products at your health fair. Offering vendors free promotional items they can hand out to their clients increases event exposure and adds value to the attendees’ experience.

What better way to market your fair than to involve your participating vendors in the marketing process? Get dedicated merchandise made for the fair that you can then share with your vendors.

Request vendors to offer their customers the branded freebies, which they can then use to inform them about their participation at your event. You can get freebies like tote bags, mugs, or sample products in the fair’s branded packaging.

Offer vendors commission for selling fair tickets and incentivize them to market the fair—lowered stall costs, more publicity, etc. Get your vendors involved in the marketing process, get their input on the matter, and raise their awareness about reaching their customers and attracting them to your event.

Use digital signage

Digital signage is a highly effective way to promote your health fair, especially in high-traffic areas. From interactive displays to digital posters, this technology grabs attention while delivering crucial event information. Digital signage is also a great way to keep the momentum going across multiple platforms—online and in-person.

Light up your local community and the vicinity surrounding your venue with digital signage. Digital billboards can help you tap into an audience that may be otherwise difficult to find and target- they enable you to reach all demographics in different locations.

When deciding upon digital billboard marketing, your primary concern should be high-traffic areas. Your content needs to be eye-catching, not bold, to grab the attention of bystanders. You can utilize digital billboards around hospitals, malls, or nursing homes to attract customers who may need to visit your fair for health-related services or products—highlight what innovations will be at your fair.

If you’re struggling with designing your digital signage, let PosterMyWall guide you in the right direction with their health poster templates. With these templates, you can create informative, striking, appealing health posters and get your point across without breaking the bank with a designer.

Moreover, you can repurpose content and use digital signage on your social media accounts and around your practice area (in printed form). You can also use the designs for Facebook group promotions, which can help you save time and money.

Email marketing

Social media may be the marketing king at the moment, but email marketing remains one of the most powerful tools for promoting events even to this date. Regular, personalized email updates to your community can help keep them informed and excited about your health fair.

Use this opportunity to send targeted newsletters to audiences about your event via email marketing. The newsletters can be informative and extensive, depending on whom you share them with.

To make your job easier, consider segmenting your mailing list to gain a clear insight into whom you’ll be targeting and in what manner. With a segmented mailing list, you can offer varied content, specific discounts, and promotions for the event based on their interests and prior history.

Planning a health fair is no joke, but marketing it is a different experience altogether. With the abovementioned strategies, you’ll be all set to get the word out and have those tickets flying off the shelves quickly. Happy promotions!